Jones Road Beauty Review: Is Bobbi Brown’s New Makeup Line Worth It?

Posted byAndrea Posted onAugust 7, 2023 Comments27

Famously founded by iconic makeup mogul Bobbi Brown, Jones Road Beauty is a clean makeup line most known for their Miracle Balm and What The Foundation. Bobbi Brown sold her eponymous makeup line to Estee Lauder decades ago, but had signed a non-compete clause barring her from creating another makeup company until October 26, 2020. That very day, she launched Jones Road Beauty, a brand that embraces a minimalistic “less is more” approach to makeup. Jones Road Beauty offers a trim range products, some of which are multi-functional. I purchased a few products to try and see what the hype is about and am sharing my honest thoughts in today’s Jones Road Beauty review.


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Jones Road beauty

What is the difference between Bobbi Brown and Jones Road?

Jones Road Beauty is Bobbi Brown’s second foray in the makeup world. This is a contemporary line of versatile products that embrace a less-is-more approach to beauty. It’s the embodiment of Bobbi Brown’s beauty philosophy.

Jones Road Beauty also launched a range of skincare products including a face cream, eye cream, cleansing stick, oil stick and even a hair balm.

The brand was built on the philosophy that the world doesn’t need more beauty products, which I find eyebrow raising. If the world doesn’t need more beauty products, why launch yet another line of beauty products. Every beauty brand owner believes their line to be “better” so I don’t see why this is their philosophy as it really doesn’t say anything about the brand at all.

Jones road beauty
Jones road beauty

Why did Bobbi Brown create Jones Road Beauty?

Besides the obvious answer of money, it seems like Bobbi Brown created her own line because after she sold off her original makeup brand just a few years after launching it, she wanted something all her own again. And she waited a good 20 years to do be allowed to do so.

Her answer to Instyle Magazine was to create a line that was simple to use and taught women how to look good with less.

Jones road beauty miracle balm

Jones Road Beauty Controversy

Jones Road Beauty received backlash surrounding their TikTok controversy of encouraging customers to post reviews (including negative) for viral views in exchange for payment.  Meredith Duxbury and Mikayla Nogueira who are popular beauty creators were some of the first influencers who went viral for posting negative reviews of Jones Road Beauty What The Foundation. It’s unclear whether these were authentic reviews or paid for.

Is Jones Road Beauty Clean Beauty?

Jones Road Beauty is pretty low on the spectrum of clean beauty in terms of “cleanliness” of their ingredients. They do use controversial synthetics and artificial colorants.

Is Jones Road Beauty Clean Beauty?

Here you can see a comparison of Jones Road Beauty vs another lesser known clean beauty brand and notice the difference. Clean beauty is different for every person, and there are those who will consider Jones Road clean and others not.

Jones road beauty miracle balm

Jones Road Beauty Miracle Balm

The Miracle Balm is a highlighter balm with a natural “lit from within” type finish. The concept is identical to rms Living Luminizer, except Jones Road Beauty Miracle Balm comes in a huge container. Seeing as rms Living Luminizer is one of my least favorite rms products, I’m not surprised that I didn’t really care for Jones Road Beauty’s Miracle Balm either. It feels more like a balm than it does a true highlighter.

Jones Road Beauty Miracle Balm is basically a castor oil-beeswax balm that includes mica for a shimmer effect and a mix of colorants for the shade. It doesn’t feel all that greasy or oily to me which is a plus. But I can’t see myself finding much use for this product as I use my skincare to moisturize underneath already, and if I want a highlighter effect I’d prefer to go for a true highlighter than something in-between.

One last thing to note is it has a strong herbal scent from essential oils.

Jones Road beauty miracle balm

Miracle Balm Ingredients: (Castor) Seed Oil, Cera Alba/Beeswax/Cire d’abeille, Castor Isostearate Succinate, Caprylic/Capric Triglyceride, Diisostearyl Malate, Caprylic/Capric/Myristic/Stearic Triglyceride, Coconut Alkanes, Mica, Hydrogenated Castor Oil, Brassica Campestris/Aleurites Fordi Oil Copolymer, Simmondsia Chinensis (Jojoba) Seed Oil, Argania Spinosa (Argan) Kernel Oil, Zingiber Officinale (Ginger) Root Oil, Citrus Grandis (Grapefruit) Peel Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Hippophae Rhamnoides (Sea Buckthorn) Fruit Oil, Rosmarinus Officianlis (Rosemary) Leaf Oil, Pelargonium Graveolens Oil, Coco-Caprylate/Caprate, Phenoxyethanol, Tocopheryl Acetate, Silica, Tocopherol, May Contain +/-: Synthetic Fluorphlogopite, Iron Oxides/CI 77491/CI 77499/CI 77492, CI 77163/Bismuth Oxychloride, CI 77891/Titanium Dioxide, CI 77861/Tin Oxide, CI 45410/Red 28 Lake

Jones Road What The Foundation

Jones Road What The Foundation

Jones Road Beauty foundation is described as “a tinted moisture balm meets traditional foundation.” This is a light coverage foundation that provides a dewy finish, but leans more satin if you have dry skin like me. I’m not a big fan of the pot packaging as it’s not very sanitary sticking my fingers into the product everytime. I do like the somewhat thick consistency and moisturizing properties of the formula, but wish the lightest shade was a bit brighter. Porcelain, which is the lightest shade offered, is still not quite the perfect match for my skin tone.

Jones Road beauty foundation

What The Foundation Ingredients: Water (Aqua), Propanediol, Polyglyceryl-3 Caprate, Coco-Caprylate/Caprate, Simmondsia Chinensis (Jojoba) Seed Oil, Caprylic/Capric Triglyceride, Olea Europaea Fruit Oil, Caprylic/Capric/Succinic Triglyceride, Euphorbia Cerifera (Candelilla) Wax, Glycerin, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax, Hydrogenated Castor Oil, Ricinus Communis (Castor) Seed Oil, Stearalkonium Hectorite, Helianthus Annuus (Sunflower) Seed Wax, Sodium Hyaluronate, Tocopheryl Acetate, Polyglyceryl-3 Diisostearate, Polyglyceryl-3 Polyricinoleate, Dibutyl Lauroyl Glutamide, Polyglyceryl-6 Polyricinoleate, Polyhydroxystearic Acid, Polyglyceryl-2 Stearate, Disodium Stearoyl Glutamate, Pelargonium Graveolens Oil, Zingiber Officinale (Ginger) Root Oil, Xanthan Gum, Biosaccharide Gum-1, Lecithin, Stearyl Alcohol, Dilinoleic Acid/Butanediol Copolymer, Sodium Stearoyl Glutamate, Castor Oil/Ipdi Copolymer, Dilinoleic Acid/Glycol Copolymer Silica Silylate, Magnesium Aluminum Silicate, Phenoxyethanol. May Contain [+/-]: CI 77491 – CI 77492 – CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide), Mica.

More Thoughts

I’m not sure I find the $44 price to be reasonable for What The Foundation as it’s on the steep end for the pretty average ingredients list it offers. There are similar quality products for cheaper and better formulated products for a similar price.

I can’t picture myself re-purchasing the Miracle Balm for nearly $40 as I didn’t find much use for it nor was I particularly impressed.

Shop Jones Road Beauty 


27 People reacted on this

  1. I find the balm to be very heavy on my skin…like Vaseline. I am disappointed and being quite expensive I would like a refund.

    1. Frankly, as a 65 year old, I love both the WTFoundation and Miracle Balm. The porcelain color is a perfect choice for my pale skin and the light pink miracle balm is a wonderful and natural alternative to typical blushes. It does provide the dewey look I was hoping to create.

    2. I didn’t like it either for the same reasons. I requested to return it and after following all the prompts was told to keep it and they would credit me on both items. Really disappointed it didn’t turn out, but you should ask for your money back too.

  2. I ordered the miracle balm and am not happy with it too shinny looks like play make up for kids. I would like a refund.

  3. I was disappointed in the products I ordered. The foundation is oily and doesnt go on very smoothly. I did wear it when it got very cold to help with the dryness. The blush wasn’t wonderful either. It didnt give me much color and had a hard film that made it difficult to use a brush. The mascara was thick but a bit clumpy. I need to clean the brush after I use it. All in all, the things I purchased were just not the quality I would have expected fron this line.

  4. I’m enjoying all of the Jones Road products I’ve purchased. The Miracle Balm in Dusty Rose is my “go to” on no makeup days. It provide a nice glow, moisture & tint to look like a miracle. That & the Flushed Miracle Balm for more blush & eye color plus the brow pencil in Ash are all I need to meet a day of errands.

    When I’m “going out” I enjoy the WTF foundation applied with Bobbi’s everything brush. A little goes a long way & the brush seems to smooth it in so it doesn’t feel greasy or too wet. The face pencils in 7 to cover dark or red areas & 11 to brighten under my eyes. Eye pencil, shadows & mascara as well. Blush in shade Sandy or the Miracle Balm “Flushed” and some “Golden Hour” MB to highlight. I’m enjoying them all. If you use the spatula to mix the WTF & the brush your fingers will not “contaminate it.” I love experimenting with all of the products & creating simple monochromatic looks that focus on clean glowing skin. Also I have skin prone to sensitivity & have had no issues with these products. Love them! Thanks Bobbi for offering us something better for our skin! (I’m 64 & was recently told by a long time friend she thought I was in my 40’s!)
    Try it, give it time; you’ll like it!

  5. I love Miracle Balm, it adds just the right amount of color to my skin and I find the moisture content feels great. I am in my 50s and my skin has always run dry so I love the feel of a balm. The foundation takes some getting used to and needs a light touch. I would say stirring it is kind is a pain so packaging could be improved.

  6. I love WTF so much. It looks so natural and I always think my skin looks great when I catch a glance in the mirror. I use porcelain shade and it’s a good match for my super fair, cool skin tone. I’m not crazy about the texture of Miracle Balm but the Flushed shade is really lovely and lasts a long time for me. I don’t mind the packaging. I use a spatula to dispense both products. I’m 55. My skin is quite dry and I’m still required to wear a paper surgical mask at work (RN), which is super drying as well. The WTF and MB wear well for my 12hr shifts and my face is still smooth and looks polished when I can finally remove my mask. I wonder if I might find these products too heavy during our humid summers, but they are wonderful finds for winter for me!

  7. I love this line of products. Living in a climate with super cold temps in winter and hot temps in summer, these products are amazing. What I find interesting is all the tutorial ‘gurus’ that have slammed the line, don’t appear to be ‘gurus’ at all. They are either so heavy handed with products they end up looking like they belong in a circus; or too light handed and then complain the product offers no coverage. These products are natural and offer the no makeup look while being kind to your skin. I think ‘less is more’ at any age. Perhaps some need to get out of the rut of thinking they need layer after layer of products on their face!

  8. I tried and hated the Miracle Balm. It felt greasy and smelled awful. Tried a few other products from the company and they were all a big “no” for me. Age just over 60.

  9. I tried Miracle Balm and love it so much that On March 21 I placed an order for some other products. I have not received a confirmation of my order or an estimate of when it will arrive.
    Can someone please help me?

    P.S. – I am so happy Bobbi is back! I still have one of her powder brushes (in perfect condition) and a very nice makeup bag that is perfect to take on trips.

  10. I have been using WTF for a few months and really love it. It actually feels good on the skin. I find the trick is to use a tiny bit which I scoop out with a plastic spatula I received with another product. I dab it on after using sunscreen. It looks great! I use a bit of powder bronzer with it and look so natural. I have the lightest colour which matches me perfectly. I have ordered the Miracle Balm and can’t wait to try it. I used Powder foundation for years, but I find they are too drying now. This is the best foundation I have found.

  11. I absolutely love every Jones road product I’ve tried this far. I got rusty rose miracle balm in my stocking and I’m kinda pale but it does give a bit of color. I decided to go to the darker end as each color is translucent on skin, not deep color. I next bought Sunkissed, which looks dark, but its a clear tint, and it’s absolutely the best blush color ever for my pale face. I just use a little and I look like I have a nice outdoorsy glow. I went on to buy a third one called golden hour, it’s ok, too yellow, not much color. I like What The Foundation- I got the lightest shade porcelain and it does a good job covering imperfections. The mascara is unbelievable, best one I’ve ever used and I’ve used a lot of top end designer mascaras from the high end department stores. Overall the miracle balm thru the winter used lightly kept my face from chapping, and kept it moisturized all day long. I had nice color all day with the sunkissed. I wish I could try every shade of Miracle balm but try this…if it looks like it’s got an orange tint it’s probably not for pale skin. If it’s on the pink side it works if you are pale, sunkissed is pink-tan, adds a nice tint of color on anyone.

  12. It just looks like very oily skin, the product is too heavy for my skin, looks untidy. messy and ugly. Wasted money

  13. I really wanted to love this product, but it’s awful. It smells like rancid oil. It so think and greasy that I need to mix it with my moisturizer to apply. The texture it to thick.

    I threw it away. Wasted a lot of money. I bought 2! In the garbage. Linda

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